The Door Essay Example

The Door Essay A positive result steps up. In his sonnet, ‘The Door’, Miroslav Holub praises us to start change by emblematically opening the entryway. Perceiving the significance of progress Holub rehashes his order a few times in the sonnet, ‘Go and open the door’. To motivate us to acknowledge transform he records prospects you can discover on the opposite side of the entryway. Enchantment city is absolutely creative mind. Holub is enduring us to be in a positive mental state once we start change. In his sonnet, ‘The Door’, Miroslav Holub urges you to look for and welcome any sort of progress in your life. By starting change, you experience various hindrances and regardless of whether it is simply little Holub trusts it will even now improve your life. Regardless of whether it is scarcely anything, for example, ‘hollow wind’, the expectation of rolling out an improvement will have any kind of effect. Regardless, Miroslav Holub spurs us to take the risk. There will perhaps be a ‘The Door’ gives you affirmation that past the obstruction you face there will be better results as long as you permit yourself to advance and think decidedly. ‘If there is a haze, It will clear up. ’ When the haze clears up Miroslav Holub rouses us by posting prospects that might be hanging tight for on the opposite side of the entryway. ‘a tree, or a wood, A nursery, Or an enchantment city’ An enchantment city is inventive. Holub rouses us to ‘Go open the door’. He orders us to ‘Go open the door’ on the grounds that he accepts the adjustment in our life will profit us. Regardless of whether there is simply ‘hollow wind’, it will at present advantage us. He consoles us that the ‘fog will clear up’ and the ‘darkness will tick by’ and positive change will be looking out for the opposite side of the entryway for you, as long as you permit yourself to open the entryway. We will compose a custom paper test on The Door explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on The Door explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on The Door explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer

HCM307-0704A-01 The Health Care Industry - Phase 3 Discussion Board 2 Essay

HCM307-0704A-01 The Health Care Industry - Phase 3 Discussion Board 2 - Essay Example They found that the overwhelming expenses of making copy desk work and sending it in a few ways caused lost records, lost cost control and missed patient arrangements. It’s a period squanderer: Physicians possess less and less energy for patients. Is it going to take more time to work with these records than writing down a couple of notes? While it despite everything takes some learning, current frameworks utilizing PDA’s (hand-held gadgets), electronic pens and voice acknowledgment (for certain practices, similar to radiology) are very much sifted through and prepared for prime time. Consider the time we’re squandering today: to what extent does it take to get a patient’s radiology movies, their records from past visits, and labs? How frequently have you needed to go after the solution cushion and look into medicate collaborations? The entirety of that can be taken care of from the PDA, including electronic transmission of the remedy to the drug store. It’s hard to actualize: It surely requires changes on everyone’s part. A couple of years prior, actualizing EMR with doctors implied introducing PC’s on each work area, and requiring the doctor to be attached to a seat while he/she relentlessly put in all the required patient information. A few doctors griped at learning new terms and change their work process. Innovation has become more straightforward and progressively natural to utilize. The ‘heavy lifting’ is done in the back, through servers and communicators. For doctors, the framework is very much idea out and fits into our daily schedule. There are such a significant number of sellers out there, how might they convey? IT providers have been conversing with each other through HL-7 conventions for quite a long time. The coming of new, open advancements like Java and XML have made it workable for various frameworks to converse with each other. Those loathsomeness tales about DICOM radiology pictures not mixing with understanding records? It’s all history now. Lastly, â€Å"that sounds fine, yet I’ll let my attendant do it.† The medical caretaker and PA can unquestionably

5 Games Drug Addicts May Be Playing

5 Games Drug Addicts May Be Playing More in Addiction Coping and Recovery Methods and Support Overcoming Addiction Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use Addict behavior can sometimes be real-life versions of games we played as children. Back then, it was all in fun. Now, it can be deadly serious. This take on the metaphor of game playing presents five of the most popular addict games that can hurt you if you don’t realize youre playing. Bluffing Bluffing is a deceptive move in the game of poker that also appears in many other games of deception. It involves the pretense that everything is the way it should be, while in reality, youre being duped. Bluffing is the most popular of all the addict games. In many ways, addiction is the ultimate game of deception because becoming addicted means fooling yourself as well as those around you. And just like a poker player, an addict will perfect the poker face, the butter-wouldn’t-melt facial expression and tone of voice that convinces you, at least long enough to give them the benefit of the doubt, that its you who is in the wrong, for not trusting them. How to Cope: Trust your instincts and don’t go along with a lie to avoid conflict. What to Do When Your Addicted Loved One Lies Hide and Seek The addicts game of hide and seek involves the addict concealing something and the people around him seeking an explanation or some evidence to account for a situation that just doesn’t make sense. As well as hiding information and hiding his or her addictive behavior, the addict will often hide the evidence of his or her addiction. People addicted to illegal drugs obviously have to be reasonably discreet in terms of where they store and keep their drugs and paraphernaliaâ€"needles, pipes, etc.â€"often hiding them from family members. Alcoholics may have hidden bottles around the house. Sex addicts may hide their pornography, website links, or evidence of affairs. The motives for playing hide and seek by someone with addiction seem obvious until the evidence is found and a family member wonders how the addict expected the evidence not to be found. How to Cope: Respect your loved one’s privacy, but when you stumble on evidence of addiction, don’t accept a weak explanation or excuse. Taboo The game of taboo is a way that the addiction can be kept secret. Its also a way to keep family members in a position of enabling the substance user by threatening the risk of exposing the addiction, making the whistleblower responsible for the subsequent social shaming of the family.?? Just like the game of taboo, the addict creates a situation where speaking directly about whats happening is taboo and thus forbidden. Playing taboo is common among families in which there is one or more alcoholics, some form of family violence, and in which sexual abuse, and in particular, incest occurs. How to Cope:  Break the silence and tell someone who can helpâ€"a teacher, social worker, doctor, priest, or police officer, or call a helpline for more advice. Cops and Robbers Stealing is an activity that addicts sometimes resort to, usually, but not always, in desperation.?? Much of the theft that occurs through break-and-enters and street robberies is to finance drug addiction rather than to put food on the table. And the spouses of addicts are well aware of the missing cash from their wallets and purses or from their joint bank account. But the game of cops and robbers is not limited to theftâ€"people with addictions break the law through drug possession and trafficking, through indiscretions on the internet, and parents may be unaware of their legal responsibility for vandalism carried out by their children when under the influence. How to Cope:  Protect yourself and your children first and foremost, not the addict. The real cops are there to help protect you if necessary. Crime and Alcohol Statistics Stuck in the Mud Addicts can stay stuck in their addiction for many years.?? Their determination not to change can be astounding. And just like the childhood game of stuck in the mud, if they get to you, you can get stuck too. Its natural for change to take time and to progress through stages. But if you get stuck along with your loved one, you may actually be keeping them stuck, too. Often, its only when consequences such as the loss of a relationship are recognized by the addict that they will actually move into action. How to Cope:  You don’t have to leave the person with an addictionâ€"although its a good idea if theyre abusiveâ€"do move on with your own life. Setting Healthy Boundaries When Dealing With Addiction Note: The concept of addict games is not based on scientific research, although the interactions described are commonly experienced by people close to those with addictions. Game playing in relationships is not a given for anyone, regardless of whether or not they have an addiction. This article is intended to provide support to people who are struggling to cope with someone elses addiction, not to stigmatize any type of addiction.

Computer and Internet in Education - 13526 Words

123 http://www.futureofchildren.org The Impact of Home Computer Use on Children’s Activities and Development Kaveri Subrahmanyam Robert E. Kraut Patricia M. Greenfield Elisheva F. Gross â€Å"I really want to move to Antarctica—I’d want my cat and Internet access and I’d be happy.† —16-year-old HomeNet participant (1995) Kaveri Subrahmanyam, Ph.D., is assistant professor of child development at California State University, Los Angeles. Robert E. Kraut, Ph.D., is professor of social psychology and humancomputer interaction at Carnegie Mellon University. Patricia M. Greenfield, Ph.D., is professor of psychology at the University of California, Los Angeles. Elisheva F. Gross, currently a Ph.D. candidate at the University of California, Los†¦show more content†¦This article begins by describing the increasing amount of time children are spending on home computers and the impact of computer use on other activities. This discussion is followed by a survey of the available research about the effects of home computer use on children’s activities and development in four broad areas: (1) physical well-being, (2) cognitive and academic skill development, (3) social development and relationships, and (4) perceptions of reality. The article concludes with a summary of the issues requiring further study to better understand what can be done to ensure that children’s use of home computers has a positive impact on their lives. Displacement of Other Activities When children use homeShow MoreRelatedChildren and Computers Essay1399 Words   |  6 PagesOutline Topic: Children and Computers I. Introduction (paragraph 1) a. Hook: â€Å"The computer has been introduced into the early childhood education programs and elementary schools at the national level.† (brainy-child, â€Å"computers on your children†, May 26, 2010) b. Connecting information: many children begin to use computers at an early age, and children can use computers in negative and positive ways. c. Thesis statement: computers effect children in positive and negative manner suchRead MoreThe Importance of Computer in Education1018 Words   |  5 PagesImportance of Computer knowledge in Education Computer technology has had a deep impact on the education sector. Thanks to computers, imparting education has become easier and much more interesting than before. Owing to memory capacities of computers, large chunks of data can be stored in them. They enable quick processing of data with very less or no chances of errors in processing. Networked computers aid quick communication and enable web access. Storing documents on computers in the form ofRead MoreThe Importance of Computer in Education1011 Words   |  5 PagesImportance of Computer knowledge in Education Computer technology has had a deep impact on the education sector. Thanks to computers, imparting education has become easier and much more interesting than before. Owing to memory capacities of computers, large chunks of data can be stored in them. They enable quick processing of data with very less or no chances of errors in processing. Networked computers aid quick communication and enable web access. Storing documents on computers in the form ofRead MoreImpact of Technology on Education1146 Words   |  5 Pages Positive Impact of Technology on Education Technology plays a very important role in the field of education, especially in this 21st century. In fact, computer technology has become easier for teachers to transfer knowledge and for students to obtain it. The use of technology has made the process of teaching and learning more convenient. Talking in a positive sense, the impact of technology on education has been extraordinary. Using Internet and computers as en effective medium to establish communicationRead MoreImpact of the Information Communication Technology on Education1239 Words   |  5 Pagesthat is most affected by ICT is education. ICT has brought about various changes in the style of teaching, in working conditions, and in the ways which are used in handling information. Teaching approaches are being highly modified by the presence of ICT (Mikre, 2011). We reside in a technological society under which the educational programs available for the students are highly modernised. Lectures which are conveyed to the students in the presence of computer assisted techniques are more effectiveRead More Teaching and Technology Essay1080 Words   |  5 Pagesmost recent is the very influential computer. Both in and out of the classroom computers impact the education of people around the world. In the beginning of the computer age, there were simple computers (very simple compared to now). The first computers were so big that one of them was the size of an entire room. As technology advanced, the computer became smaller and more popular. The smaller computers became part of everyday life. That is how the personal computer (PC) evolved, and spread thoughoutRead MoreThe Digital Divide: A Problem for Thrid World Problems Essay1325 Words   |  6 Pagesof planet Earth all shared the knowledge of this technology. Today, however, this is not the cas e. The technology of computer and Internet usage today is only taught in some parts of the world. The area where technology has not been implemented is known as the Digital Divide. The Digital Divide is a term used to determine the parts of the world with access to the Internet and computer technology and those without. I think that this divide or split amongst the inhabitants of earth is not good for ourRead MoreEssay on Technology Past and Present1198 Words   |  5 PagesTechnology Past and Present Abstract Computers are in most schools in the United States. Most states have addressed the need to adopt technology standards in curriculum. As the spotlight focuses on technology integration and academic achievement, school districts are focusing on staff development as an integral part of the technology integration process. The role of computers in the classroom has changed from a support tool for basic skills and content using tutorial and remediationRead MoreComputers, Wifi And Tablets1718 Words   |  7 PagesPriscila Ibarra Stone Period 6 18 March 2016 Executive Summary Computers, wifi and tablets have resulted in student success while in school. â€Å"Wi-Fi has become a universal expectation among students, and their attitudes towards technology are a good indicator of broad changes underway in how we as a society learn, work and communicate,† said Edgar Figueroa, executive director of the Wi-Fi Alliance, the global trade organization representing the Wi-Fi industry. Nearly 75% of US college students believeRead MoreEssay on Better Technology Means Better Education834 Words   |  4 PagesBetter Education In recent years computers have opened many new opportunities for students and teachers. Technology has advanced past books and black boards. There are more and more computers going into schools everyday. With the world changing into a computer world teaching how do to use technology is necessary. With the new tools that teachers use learning for students is not only more interesting but, more fun. The Internet has helped education leaps and bounds. With the Internet we are

Walt Disney A Hero Of The Twentieth Century - 2018 Words

Walt Disney Bre’Osha Franklin Dr. White Miles College May 5, 2017 Abstract Walt had an early interest in art, he would regularly sell his drawings to neighbors. He then went off to start his art career, by studying art and photography by going to McKinley High School in Chicago. Walt started to love, and acknowledge nature and wild life, family, and community, which were a large part of agrarian living. Even though his dad could be very strict, and there was never really any money, Walt was encouraged by his mom, and older brother Roy to seek after his talent. Walt Disney is a legend; and a hero of the twentieth century. His overall prevalence depended on the standards which his name speaks to: creative energy, confidence, creation, and†¦show more content†¦entered the war. Walt wanted to join the armed force, however he was rejected in because he was to young. Since he really wanted to have some part in the war he turned into a volunteer with the Red Cross. Within a week, he was sent to the front and didn t return for one to two years. At the poin t when Walt came back from the wars he told his dad that he wanted to become an animator, but his dad didn t approve of that. Walt really didn t care for his dad opinion and he enrolled in art school. Walt went to art school for some time in both Missouri and Kansas City and after that later found an job at an advancing firm in Kansas. There he met an extremely capable man named Ubbe Iwerks. Ubbe was an amazing artist and he and Walt ended up being great friends. Walt and Ubbe worked for the duration of the day for the promoting organization, however around evening time they concentrated the craft of movement and explored different avenues regarding approaches to make activity smoother by utilizing light and a camera. Walt soon quit his work at the publicizing firm since he was not content with the work he was doing, and he found a vocation in Kansas City at a Film Ad Company. Walt was immediately let go from this employment and having no place else to go, he returned home. Walt and his sibling Roy chosen to frame their own business accessible occupations didn t permit them the inventive opportunity they merited. They found a little place to set up their ownShow MoreRelatedWalt Disney Is A Hero Of The Twentieth Century2068 Words   |  9 PagesWalt had an early interest in art, he would regularly sell his drawings to neighbors. He then went off to start his art career, by studying art and photography by going to McKinley High School in Chicago. Walt started to love, and acknowledge nature and wild life, family, and community, which were a large part of agrarian living. Even though his dad could be very strict, and there was never really any money, Walt was encouraged by his mom, and older brother Roy to seek after his talent. Walt DisneyRead MoreAnalysis Of Animal Subjects Of The Graphic Novel 1158 Words   |  5 Pagesand how their stories pan out. As society changes, so did the animals in animation.: â€Å"as the twentieth century progressed, the definit ion of animal hero in realistic animal fiction generally changed from wild animals that were heroic for surviving against all odds to domesticated animals that were heroic for rescuing humans from wild beasts† (Oswald 135). This is clear even within one studio. Take the Disney films Bambi and Bolt. Bambi is a 1942 classic movie, featuring a small deer becoming the GreatRead MoreThe Lion King s Model Of The Hero s Journey Push An Agenda Towards Adults1139 Words   |  5 Pagesrelatively a new technology in the late twentieth century. Disney had previously used CGI in the Beauty and the Beast and Aladdin, but had not attempted at recreating a thousand wildebeests over a hilltop. The Lion King banked a staggering nine hundred and sixty-eight million dollars during its time in theaters, making it the highest- grossing animated film of their released year. Furthermore, the Lion King was a production of Walt Disney Animation Studios â€Å"Disney Renaissance† in 1989 to 1999 in whichRead MoreEssay on Disneys Medievalesque Sleeping Beauty4008 Words   |  17 PagesDisneys Medievalesque Sleeping Beauty It was not once upon a time, but in a certain time in history, before anyone knew what was happening, Walt Disney cast a spell on the fairy tale. He did not use a magic wand or demonic powers. On the contrary, Disney employed the most up-to-date technological means and used his own American grit and ingenuity to appropriate European fairy tales. His technical skills and ideological proclivities were so consummate that his signature obfuscated the namesRead MoreBuffalo Bill and Disney Essay2756 Words   |  12 PagesBuffalo Bill and Disney More than seventy years after Buffalo Bill â€Å"taught† the history of the West to a curious nation, Disneyland embarked on a strikingly similar course. Relying on creative marketing, star appeal, the American fascination with all things western, and, most important, an exceedingly glib portrayal of history, Disneyland in a strange way completed the story that Buffalo Bill started in 1883. Although the eras, to be sure, were decidedly different, history was delivered in exactlyRead MoreManga and Anime in the Japanese Culture Essay1146 Words   |  5 PagesJapanese Buddhist monks that lived during the twentieth century. They drew illustrations on scrolls of funny looking animals that dressed up and played the roles scholars and monks. Also, the scroll pictures were drawn from right to left, just like modern day manga. The term â€Å"manga† was actually thought of by the artist Hokusai Katsuhika around 1815 (3). Anime was created much later in Japan’s history. In fact, anime started showing up around the 19th century when animation pictures boomed around theRead More Eros and The Modern World Essay2413 Words   |  10 Pages The first was that of a young man with wings and rings in his hands, illustrated by a statue that was created around 400 BCE by the sculptor Praxiteles (Fig.1). Second is the depiction of a mischievous baby by an unknown sculptor from the first century BCE (Fig.2). This second depiction also had wings but once again the bow was missing. If the god Eros is depicted as a child he is generally with Aphrodite his mother. Of these two depictions the most common in the modern world is the baby depictionRead Morefamous people1742 Words   |  7 PagesHenry Ford He gave us the assembly line and the Model T, and sparked America’s love affair with the automobile. 15 Theodore Roosevelt Whether busting trusts or building canals, he embodied the â€Å"strenuous life† and blazed a trail for twentieth-century America. 16 Mark Twain Author of our national epic, he was the most unsentimental observer of our national life. 17 Ronald Reagan The amiable architect of both the conservative realignment and the Cold War’s end. 18 Andrew JacksonRead MoreEvolution of Fairy Tales and Their Changing Influences on Children5699 Words   |  23 Pagescivilizations they are almost a rite of passage that every kid/children has to pass. Whether it was during the ancient times where the stories had to be narrated or the modern times where the fairy tales are in Disney versions, not forgetting the Grimm Brothers (Grimm, 1963). In the eighteenth century investigators argued that the fairy tales were derived from India and distributed to Europe. Others claim the source was Babylonia but Greek scholars ruled those arguments out arguing that there was no wayRead MoreEvolution of Fairy Tales and Their Changing Influences on Children5710 Words   |  23 Pagescivilizations they are almost a rite of passage that every kid/children has to pass. Whether it was during the ancient times where the stories had to be narrated or the modern times where the fairy tales are in Disney versions, not forgetting the Grimm Brothers (Grimm, 1963). In the eighteenth century investigators argued that the fairy tales were derived from India and distributed to Europe. Others claim the source was Babylonia but Greek scholars ruled those arguments out arguing that there was no way

British IRA Interrogation Free Essays

The increase of success of the west cork Brigade, part of the Irish republican Army was the leading factor to a spate of arresting and interrogating the suspects if the IRA volunteers in an effort to identify and ascertain the headquarters of those who were engaging in the guerilla war against the forces of the British. Through interrogation the British managed to break the IRA volunteers through torturing and this lead to discovering that the forces headquarters was in Ballymurphy. After discovering this, British army planned for an operation aimed at capturing the IRA column. We will write a custom essay sample on British IRA Interrogation or any similar topic only for you Order Now This lead to mobilizing of more than 1200 British troops to attack the area from different directions. The operation was done early in the morning to attack the IRA unaware; this was thought to lead British to victory for there were about ten British commanders for one IRA member. As the British tried to encircle the IRA, they were caught by surprise as the IRA was aware of the British plans and they attacked at the crossbarry roads which lead to having many British casualties. The IRA took British arms and set their vehicles on fire before they were attacked by other British troops but did not succeed even after stiff fire fight and they all retired. Impact of British actions to IRA in bringing peace to Northern Ireland The IRA had structural plans that were governing them through their endeavors. It was evident that the republican were to remain anonymous to every one except the members. No one could talk about the army and this made it hard to uncover the whole truth about the army’s missions and their plans. As their rules had restricted them not to talk about the army in public, not discuss anything concerning the army with anyone, not to go in a company of a known member and not to frequent to the houses of a known member, and the top most issue was not to drink alcohol excessively as this would lead to loose mouth and would reveal the republicans secrets. The army volunteers were made to believe that the army was legal and justified. They were taught that that was the only way to proclaim democracy in the whole Ireland. Commitment to the movement was legal and was the only way out to struggle for political justification and is a direct representative of the Dail Eirean parliament and by that was a legal and lawful government of the Irish republic and has right to pass law and to claim jurisdiction over the land, airspace, means of production all its people regardless of creed or loyalty. (Coogan, 1997) This impacted a negative attitude to the IRA members and the people of Ireland in an effort to bring peace. These beliefs made the British have difficulties in trying to restore peace in the country as they were regarded as intruders and were there for their own benefit. This is because the army had claimed to the sovereign government of Ireland and had all the rights to act in any capacity as a government. As the recruits were taught that British army, RUC, UDR and Gardai are occupying forces, were illegal and were completely unacceptable for that was morally wrong, ethnically inexcusable and politically unacceptable. Through the strengthening of these believes, the IRA members were completely resistance to the British armies in their efforts of any form in Ireland. (Hopkinson, 2003) IRA PREPARATION OF RECRUITS The IRA prepares their recruits in a distinctive manner. The recruits are taught on their importance to one another. This helps bonding together the recruits from different back grounds to strengthen the movement bond. As they are recruited they are motivated even they face harsh conditions should persevere for the sake of their nation. The IRA is form of ethnic terrorist seeking to influence the Irish people to reject the British governance. As usual to the ethnic terrorist, according to Byman (1997) they seek to create fear among the rival groups or armies by performing terrorist attacks and moderate movements. The recruitment of the army means entering in your total allegiance in life. This helps the movement to retain the recruited volunteers for they have to obey the commands and the rules set forth for the organization. The IRA recruits are forced to believe whatever allegation is put forward for them and strictly follow the rules. The recruits are trained to persevere any form of hardship they face during their work as armies until they combat the target group. Nationalism is another force that was driving the recruits. They were from all corners of the country and were much concerned over fighting for their nation. This aspect had more power as far as recruits were concerned over the belief system. On the other hand, nationalism can also display the general characteristic of a belief system by providing the recruits with adequate information and equipping their mind with an issue that they are to fight for their nation. (Hopkinson, 2003) Conclusion IRA movement was determined in salvaging the Ireland from the hands of British rule. The British solders effort to combat the IRA guerilla were rendered fruitless for the IRA was always ready for the attack even though they were less in number compared to British solders. The IRA recruits were equipped in their minds that the movement was legal and morally right to fight the intruders whore were settled in the country for their own good. The IRA movement sought to influence to moderators and other ethnic groups to reject the British governance. They were to follow strict rules to ensure the safety and welfare of the movements. Reference: Byman, D. (1997) The logic of Ethnic Terrorism, Washington DC, Rand Coogan, T. (1997) The IRA, New York, Palgrave Macmillan Hopkinson, M. (2003) Irish War of Independence, Journal, Vol How to cite British IRA Interrogation, Papers

Truman An Exemplar Of Leadership Essay Example For Students

Truman: An Exemplar Of Leadership Essay Running Head: TRUMANTruman: an Exemplar of LeadershipNUR 6101Bev HollandSeattle Pacific UniversityTruman: an Exemplar of LeadershipMany Americans think of Harry S. Truman as the Missouri farmer who became president, defied convention by speaking his mind, and retired to a life of quiet gentility in his hometown of Independence, Missouri. Truman and his presidency, however, were much more complex. As depicted by McCullough, Truman, though the first president of the nuclear era, was fundamentally a throwback to the 19th century. Truman’s central values included honesty, integrity and humility. His nature was to be self-effacing. These characteristics are evident throughout his life. Harry Truman was born on May 8, 1884. Essentially he was the first child; his mother had delivered a stillborn child the year prior to Truman’s birth. Raised on a farm in Missouri, Truman would say that he had the happiest childhood imaginable. He was a timid child and suffered from poor vision. His inferior vision and thick glasses prevented a typical boyhood. Encouraged by his Mother, he turned to piano and books. At the piano, he developed a talent that provided relaxation in later years. By grade four, Harry was a voracious reader, and gained much historical information, which would later influence his career. He was never very popular like other boys; however, his boyhood friends had a lot of respect for him because of his aptitude for details. In the spring of 1894, his mother presented him with a set of large illustrated volumes titled, â€Å" Great Men and Famous Women†, by Charles Francis Horne. He would later count the moment as one of life’s turning po ints. Of the American heroes, his favorites were Andrew Jackson and Robert E. Lee, who was his mother’s idol. It would be worthy of her, he would later tell a friend, that he studied the career of â€Å"great men† (p. 44). Attempting to follow his historical icons, Truman desperately wanted to attend college. His poor eyesight prevented admission to the United States Military Academy at West Point. He could not afford a formal college education. Instead, he joined the Missouri National Guard while supporting himself with a job at the drugstore. World War I offered him an exit. Truman was commissioned an officer for the United States Army. The war provided defining opportunities for Truman. He showed unexpected leadership while commanding Battery D in France. He was an able leader and would delegate effectively. Additionally, he demonstrated affability and enthusiasm for male comradeship. These qualities served him well after returning to the United States as a war hero . Truman’s subsequent career was political. By 1935, he took office as a United States Senator. He struggled successfully to prove himself as a senator. One defining challenge came from fellow senator’s who resented Truman’s association with the Pendergast clan. Truman increasingly familiar qualities of battlefield honesty, integrity, hard work and determination served him well. He ultimately prevailed. Truman succeeded Franklin D. Roosevelt as president before the end of World War II. He responded quickly to new challenges. Impulsive, he proved willing to make quick decisions when necessary. Additionally, he took responsibility for his decisions. His slogan, â€Å"The Buck Stops Here†, is famous in American politics. Intellectual integrity is another area in which Truman’s values are evident. A chief strength of his was the ability to admit the need for help. His experience in Potsdam, with the tremendously knowledgeable Churchill and Stalin, near ly overwhelmed him. Consequently, he organized his education in foreign affairs. He met often with General George Marshall, and spoke with the then-Undersecretary of State Dean Acheson daily. By incorporating the strengths of his staff, Truman was able to make educated and well thought out decisions. He attempted to galvanize himself as a knowledgeable and effective leader. Acheson never ceased to be impressed that Truman had no trace of imperiousness about him and never let his ego to come between him and his job (p. 550). Truman’s handling of Palestine is another example of his effective leadership. The issue of whether or not to create a unified Jewish state was divisive and risky. His Gallup pole approval was already at an all time low, as he confronted this issue. Yet he chose and stuck to his desire for a unified Jewish state. Despite his floundering state as President, he achieved what he intended. On May 14, 1947, the United States of America formally recognized the n ew Jewish State. â€Å"Truman met his goal, and also established that he was in charge of America†(p. 619). The leadership paradigm of the Truman years represented a blend of 19th century principles and postwar austerity. He was admired for his ability to maintain his Midwestern demure while being one of the world’s most prominent leaders as President of the United States. Truman was a compromise candidate for vice president, almost an accidental president after Roosevelt’s death 12 weeks into his second term. Truman’s stunning come-from-behind victory in the 1948 election showed how ordinary Americans, perhaps, appreciated his personal qualities of integrity and straightforwardness as McCullough notes, because he was one himself. Most Americans in the 1950s did not expect that Harry Truman would become one of their most highly regarded presidents. By 1952, just before he announced his decision not to run again, only 25% of the people thought he was doing a good job. Within a decade, however, most American historians regarded him as one of the nation’s greatest presidents. The common touch he had brought to the office and his decisive style of leadership made him the finest of all the â€Å"accidental presidents†. Political Issues .u901d10af82d89268cdc0e3ecda9e6117 , .u901d10af82d89268cdc0e3ecda9e6117 .postImageUrl , .u901d10af82d89268cdc0e3ecda9e6117 .centered-text-area { min-height: 80px; position: relative; } .u901d10af82d89268cdc0e3ecda9e6117 , .u901d10af82d89268cdc0e3ecda9e6117:hover , .u901d10af82d89268cdc0e3ecda9e6117:visited , .u901d10af82d89268cdc0e3ecda9e6117:active { border:0!important; } .u901d10af82d89268cdc0e3ecda9e6117 .clearfix:after { content: ""; display: table; clear: both; } .u901d10af82d89268cdc0e3ecda9e6117 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u901d10af82d89268cdc0e3ecda9e6117:active , .u901d10af82d89268cdc0e3ecda9e6117:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u901d10af82d89268cdc0e3ecda9e6117 .centered-text-area { width: 100%; position: relative ; } .u901d10af82d89268cdc0e3ecda9e6117 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u901d10af82d89268cdc0e3ecda9e6117 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u901d10af82d89268cdc0e3ecda9e6117 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u901d10af82d89268cdc0e3ecda9e6117:hover .ctaButton { background-color: #34495E!important; } .u901d10af82d89268cdc0e3ecda9e6117 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u901d10af82d89268cdc0e3ecda9e6117 .u901d10af82d89268cdc0e3ecda9e6117-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u901d10af82d89268cdc0e3ecda9e6117:after { content: ""; display: block; clear: both; } READ: Decision to fund the Atomic Bomb Essay We will write a custom essay on Truman: An Exemplar Of Leadership specifically for you for only $16.38 $13.9/page Order now

The Most Massive SEO Copywriting Guide To Make Your Traffic Soar

The Most Massive SEO Copywriting Guide To Make Your Traffic Soar According to Internet Live Stats, Google processes over 60,000 searches per second. That means its sending tons traffic to websites all around the world. As a result, its unsurprising that 61% of marketers say improving search engine optimization is their top marketing priority. It also means the competition is fierce. To make matters worse, its often tough to know whether your current tactics are effective. One thing is for sure, though: successful SEO starts with effective content. So, does that mean if you write great stuff, your pages and blog posts will rank? Not exactly. That content needs to be written to appeal to both search engines and humans, so Google (and others) can send traffic to the best possible sources. And this means understanding both search engine optimization and copywriting in equal measure. At this point, you probably have some questions. Fortunately, youre about to find answers. Read on to find the answers and master SEO copywriting, once and for all. What is ? is an industry-leading marketing management platform for teams of all sizes. Start planning projects on unified calendar and learn how you can overcome makeshift marketing now. Table of Contents: Copywriting Templates SEO and Copywriting Tools What is Copywriting? Why Does SEO Matter? How Does SEO Work? Copywriting 101 Copywriting Formulas Keyword Research Writing Optimized Content Measuring SEO Success When Content Fails The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar Grab Your Free SEO Copywriting Template Bundle This post is packed with practical tips to help you write better copy that ranks and converts. In order to help you apply what you learn, weve put together this free downloadable bundle of useful templates and other resources. Youll get: An On-Page SEO Checklist to make sure every piece of content you publish is properly optimized. An SEO Content Strategy Template to figure out what youll publish (and why). An easy-to-follow SEO Copywriting Template to simplify and organize your content writing process. Download all three before we get going.Recommended SEO and Copywriting Tools Here are some tools and gadgets to keep at your disposal: Grammarly: This is a life-saving spelling and grammar-checking tool. Hemingway: Improve your writing and make your content easier to understand. Yoast: If you use WordPress, this plugin is essential for editing title tags and meta descriptions. Plus, it packs tons of additional power, too. Ahrefs: This is the SEO tool of choice at for keyword research, rank tracking, and more. Can I Rank: Analyze content and keywords to understand exactly what your copy needs to do, in order to rank. Spotibo SERP Preview Checker: See what your title tags and meta descriptions will look like in search results. What Is SEO Copywriting, Exactly? In simplest terms, it’s the practice of writing content that aligns content with search queries. This involves writing copy that connects content with search intent and solves your audience's problems. Ultimately, that's what powers the top-performing content on Google. Sounds simple enough, right? Well, it isn’t quite that easy. Sometimes, incorporating keywords can mean rephrasing your wording (even if you'd prefer another choice of words). Or, you might even feel tempted to give into spammy old-school tactics like keyword stuffing (cramming keywords everywhere possible- a quick way to turn off readers and get slapped with a penalty from Google). What’s an aspiring SEO copywriting wizard to do? Keep these points in mind: Your goal is not simply to rank in search engines. Rankings are important. They drive traffic, which help drive conversions, after all. They’re not your end goal, though. Your goal is to connect the dots between your audience’s problems and the solutions your content provides. Ensuring your content ranks is a means to this end. That means understanding the search intent behind targeted keywords and creating stuff that delivers an â€Å"aha!† moment for your reader. That’s what’s going to lead to more conversions and sales. Put your audience first. It’s blatantly obvious when marketers don’t do this, and the results are never as good as catering to your reader’s needs first. What should every #SEO copywriter keep in mind? Find out here: Why Should Writers Pay Attention to Search Engines, Anyway? Your business needs new customers to keep the lights on. Search engines are one of the best ways to attract them. Now, you may have heard that SEO is unnecessary because Google has gotten better at understanding content without using keywords. It's true that search engines are better at understanding topics and context without heavy-handed optimization than they once were.  However, they still need help understanding what your content is about, and getting this right is key to maximizing organic search traffic. That’s where your  SEO copywriting skills come into play. By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. Do it well, and you’ll drive tons of high-converting traffic to your content and bring in more customers. How Does SEO Work? It's useful to have a working knowledge of SEO before moving forward. Unfortunately, well-meaning marketers often make this more confusing than it needs to be, causing writers to overthink what they're being asked to do. This post will attempt to make the essentials easily digestible. In their legendary SEO beginner's guide, software provider Moz says: Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Understanding Links and Their Impact on SEO The way search engines build indexes relies on links. Links between pages help the search engines understand the relationships between sites across the Web. To quote Moz once again: Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to â€Å"crawl† the entire city and find all the stops along the way, so they use the best path available- links. How do Google (and other search engines) understand what's on each stop? That part relies on the content of each web page, or other document or file in its index. Webmasters might link content that is related on their own sites, or link out to relevant content on other sites. This creates the necessary pathways search engine bots need to crawl through the web and understand how the web is constructed. In order to create content people want to link to, and that search engines can understand, it needs to be relevant to topics people search for. It also needs to be well-written, structured in a way that's easy to read, and include on-page elements that tell search engines, "This content is relevant to this topic." It's okay if this doesn't quite make sense yet. Give it time, and it'll start to click. Understanding How On-Page Factors Influence SEO When it comes to SEO, it's important to understand the big picture. There are tons of different ranking factors that can impact your performance. This infographic from Backlinko illustrates some of the most important elements a copywriter or content creator should know: Source: https://backlinko.com/on-page-seo. Copywriting 101: Get a Grip on the Basics Copywriting is a timeless art, whether you're concerned with SEO or not.  Without a strong foundation in fundamental sales writing techniques, your efforts will struggle. This section will walk through basic techniques for effective copywriting, from audience research to formulas you can follow for success. What Is Copywriting? Copywriting all about writing that converts readers into customers.  This video from Kopywriting Kourse offers a succinct explanation: Start By Understanding Your Audience If your copy is going to stick, you need to know exactly who you’re writing for. With some simple audience research (and maybe a persona or two on hand), you can make targeting your message to the right customer much easier. The best copy addresses a problem, at the intersection of your product's purpose and audience's needs. This forms your "content core." Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Next, Understand Your Customer's Problems and Pain Points Your product or service helps solve a problem. Your copy needs to communicate what makes your product the best option. To do this, you need to have a clear understanding of your target customers’ pain points. Here are a few places to start: Talk to your sales team.  They interact with customers directly and have great insight. Ask customers on social media. They'll tell you what they think. Good, or bad.   Lean on customer and audience surveys. This is another way to get direct feedback. Then, Consider Developing Some Basic Customer Personas You may not have the time or resources to build personas. But, if you can, they're helpful for  understanding your audience. Personas are like character descriptions of customers. At a minimum, a persona should tell you a few basic things: Who is your target consumer?  Be specific. What are their interests and concerns? This could include things outside your industry. What are their primary pain points? You need to know what they need help with before your content can provide useful answers. This is a (very) short list of everything a good persona should tell you. For a more detailed guide on developing user personas, check out this post here. Writing for SEO? Start by understanding your core persona.Know How the Marketing Funnel Works Marketing funnels map intent to different stages of the purchasing process. They typically include at least three stages: Top of Funnel (TOFU): At this stage, customers are unaware of your brand or product. Middle of the Funnel (MOFU):   The customer knows they need a product or solution. However, they may or may not be considering your brand. Bottom of the Funnel: Now, the customer is ready to make a purchase. Some marketing funnel visualizations add more stages. Here is an example: As a copywriter, it's important to understand which stage you're targeting. A lot of content written for SEO purposes targets the top of the funnel. However, you may also need to write copy targeting the bottom of the funnel, too. This could include writing landing pages or product descriptions. As a copywriter, it's important to understand which stage of the marketing funnel you're targeting... Understand Basic Copywriting Formulas Even when you’re taking search into consideration, the basics principles of the craft still apply. Use these simple formulas to craft content that connects with your audience and motivates your desired action. PAS (Problem / Agitate / Solve) This classic formula has been kicking around for decades. Here’s how it works: Identify a problem. Since you spent time researching your audience, you should know common problems they face. Agitate anxiety around that problem. What makes this problem particularly pressing? Offer a solution. How can your product or service make your audience’s life better? Let’s say you’re selling rain repellant auto-glass coatings. Here’s how this formula breaks down: Problem: Driving in rain can be difficult when your car’s windshield doesn’t deflect moisture. Agitation: This problem is made even worse when driving through storms at night. Solution: Spraying coating on your windshield can decrease your chances of getting in a wreck due to poor visibility. Here's how the PAS copywriting formula worksAIDA (Attention / Interest / Desire / Action) This formula follows four phases: Capture your reader’s attention. This often starts with writing headlines and title tags people can’t help but click. Stoke interest. Follow through on your headline with interesting information that keeps them reading through to your call-to-action. Inspire desire.  Show your reader how life could be better with your product or service. Drive action.  Roll out your call-to-action and tell them how they can learn more or make a purchase. Using our auto-glass coating example from before, let's create a hypothetical example of this formula in action: Attention: You've never seen through a windshield this clear (even on the darkest, stormiest, nights). Interest: It's made possible with a secret solution no one else has. Desire: And it can be yours for one low price at your nearest retailer. This isn't a fantastic example, but you understand how it works. Here's how the AIDA copywriting formula worksThe Four Cs (Clear / Concise / Compelling / Credible) This formula aims to achieve everything authoritative content should be. For that reason, it’s perfect for crafting search-optimized content that convert. Clear. Make your point plain as day. Concise. Cut anything from your content that doesn’t directly help your reader. Compelling. Make it interesting. Work in stats and other data points that are accurate but hard to believe. Credible. Back up your claims with reputable sources. Let's go back to our auto-glass coating example one more time: Clear: Nothing maintains windshield visibility like this auto-glass coating. Concise: How? With a patented tri-chemical compound. Compelling: Nothing else cleans windshields better ... Credible: ... and it's backed by a five-star review in Motor Trend. Again, this isn't a wildly creative example. But, you can see how this formula's individual components work. Here's how the Four C's copywriting formula works Check out these detailed guides to common copywriting formulas for even more to choose from: "The 27 Copywriting Formulas That Will Drive Clicks And Engagement on Social Media" by Kevan Lee at Buffer "Copywriting Formualas: Don't Write From Scratch!" by Joanna Wiebe at Copyhackers "21 Incredible Copywriting Formulas I Use" by Copy Ranger "114+ Copywriting Formulas to Get Traffic and Leads" by Helen Nesterenko at Writtent "3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages" by Amanda Durepos at Unbounce Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% Getting Started With SEO: Keyword Research Keywords are your guiding light for SEO copywriting success. They offer insight into what your audience needs from your content and which problems they’re looking to solve. So, how do you find which keywords your content should target? First, identify topics your audience is interested in. If you completed the customer research steps in the previous section, you should have some ideas around general topical areas. Next, use a keyword research tool (or two or three) to find search volume and search difficulty. Here are some popular options: Adwords Keyword Planner:  Sure, it’s more of a PPC tool than an SEO one. It’s also free and still provides valuable keyword insights to incorporate into your strategy. Moz Keyword Explorer: If you have a paid Moz account, you’re probably familiar with its built-in Keyword Explorer tool. It’s robust and feature-rich, providing tons of information around keyword volume, difficulty, related terms, and more. Ahrefs Keywords Explorer: This option from Ahrefs is similar to the Moz tool above. One cool feature it adds is the ability to identify the parent topic of a given keyword. Pretty cool. Again, this is a paid-only tool. LSI Graph: This free web-based tool finds terms related to a core keyword. Ubersuggest: This classic tool rounds up autocomplete results for keywords, helping you turn one keyword into tons of potential ideas. Doing keyword research? Try using these tools.The way these tools work on a fundamental level is simple: you enter a keyword, and it either provides you with relevant metrics, related ideas, or both. For example, a company that makes electric cars may want their homepage to rank for "electric cars." So, they could use Ahrefs to see if people search for this keyword: It turns out lots of people search for this term, which isn't surprising. But, what does all this information mean? Keyword Difficulty: This measures how difficult it is to rank on a keyword. The higher the number, the more challenging it will be. Search Volume: This is the estimated number of times the keyword gets searched in Google. Parent Topic: This is the broader topic this keyword falls under (it turns out "electric cars" is the parent). Sometimes, keywords are actually sub-topics of a parent topic. Traffic Potential: This is how much traffic a site could potentially get from this keyword. It takes total search volume, and the number of searches that result in a click, into account. Different tools offer different metrics you can analyze.  No matter which tool you’re using though, difficulty and volume are key. The most valuable keywords show  high volume  and low difficulty. They’re rare, but worth considering targeting when you do uncover them. Understanding Search Intent It isn’t enough to find keywords you can rank for and move on. You also need to understand what people are really looking for when they’re searching for a particular term. This is especially true for search terms that are similar in spelling or phrasing, or words with multiple meanings. Let’s take the search term â€Å"football scores† for example. Even though I’m in the United States, here’s what I see: Now, most of the world calls soccer â€Å"football.† However, here in the US, it's more likely I wanted American football scores from the NFL. If I were in Canada, I might have wanted scores from the CFL, too. Someone in Australia might have been looking for Australian Rules Football updates. In Ireland, a searcher could want Gaelic football scores. That’s a lot of different possibilities for one keyword phrase (and a lot of different types of football). There are a few reasons why I probably got the results I did: There was a major soccer (or football) tournament happening. Since Google processes searches for relevancy, it made a guess that’s what I was looking for. The NFL is out of season.  Ã‚  But, maybe I wanted to find historical scores from season’s past. I’m a sponge for useless football trivia. It wasn't a specific enough search query. If I wanted NFL scores, I could have adjusted my search to be more narrowly targeted. The takeaway here is you need to know exactly what your audience is looking for. There are no room for assumptions here. If your selected keyword is off-target, your content will be, too. If your selected keyword is off-target, your content will be, too.Segmenting And Mapping Keywords By User Intent So, how can you better understand search intent? First, understand that keywords typically fall into three different categories: Navigational: Someone is trying to find a particular website. Informational: Someone is trying to gather information on a topic. Transactional: Someone is looking to buy a product or service. Segmenting keywords into each bucket is easy enough. Odds are, you’ll likely focus on the second two categories (informational and transactional). Now, it’s important to understand where in the sales funnel each of these types of keywords aligns with. Here’s another look at what a typical marketing funnel looks like: Here's how to effectively map keywords to different marketing funnel stages:How Can You Tell Exactly What People Are Looking For? Once you have a keyword selected, it’s time to figure out exactly what people want when they search that specific term. Start with a simple Google search and review the results. Then, ask yourself a couple questions: Are there any common themes in the SERPs?  If every result  appears to cover a similar topic, that’s a sign the search intent is clear. Do the search results appear mixed?  Or, if results look like a mixed bag of different specific topics, it could be that search engines can’t quite determine exactly what someone might want with that given phrase. In this case, it might be better to choose a more specific term. Then, ask whether your given keyword is navigational, informational, or transactional. You can determine this by whether the term is intended to provide a basis for research  or to actually get the credit card out and make a purchase. Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research Understand Secondary Keywords and How to Target an Entire Topic Understanding secondary keywords is a powerful skill for any SEO copywriter. If your parent topic is your primary keyword, then secondary keywords are related terms that should be included in your content. Here are a few easy ways to find these terms: Use a high-powered keyword research tool like Moz or Ahrefs Keyword Explorer. These platforms make it easy to compile lists of related terms. Check out related searches in Google. Google (and Bing) often displays related searches at the bottom of search results. This can give you ideas for other content you can create, or terms to include in your piece. Use LSI Graph. This aforementioned tool makes it easy to spin off tons of LSI terms from one seed term. Just visit the website, enter a keyword, and let ‘er rip. Or, you can use the new LSI Graph WordPress plugin  (if you’re using WordPress for your CMS). Note: There is some debate in the SEO world about whether or not "latent semantic indexing" is the correct term to use for incorporating secondary keywords into content. As a copywriter, you don't need to be distracted by this conversation, unless you find it interesting. It's more important to understand the application of this concept in regards to targeting topics, rather than understanding the mechanics and definitions of terms. Put It All Together: How to Write SEO-Optimized Content As a best practice, put content first and search engine optimization second. Stephen Jeske, president of CanIRank (a handy on-page SEO tool), said on the Actionable Marketing Podcast: â€Å"Only after I’ve published do I actually think about tweaking it so search engines can understand my post better. I like to write for humans first and search engines second.† This piece of advice came from the founder of an SEO tool, no less. So, what does that tell you? When it comes to SEO copywriting, people are your priority. When it comes to SEO copywriting, people are your priority.On-Page Keyword Placement Once upon a time, SEOs would jam keywords wherever possible. This routinely resulted in terrible copy that ranked well because search engines were less effective at filtering out crap. Fortunately, things have long since changed. Generally speaking, you need to think people first and search engines second if you want to succeed. But, it’s still Search engines need some guidance to understand what your content is about. So, strategic keyword placement is still an important part of any search-optimized content strategy, and that isn’t likely to change in the immediate future. Let’s dig into the where and why of on-page keyword placement. URL: The slug should include your primary keyword phrase. H1:  The headline should be in an H1 tag and should include your primary keyword phrase. H2 and H3 subheadings:  These are great places to include secondary and related keyword phrases (if and where appropriate). Introduction: If your keyword truly is the topic of your content, it shouldn’t be hard to reference it somewhere in your introduction. Throughout your content: Odds are, your primary keyword (and related phrases) are going to show up naturally throughout your content as you write. If not, consider rereading your content after you’ve finished a draft to make sure it’s present. Image file name: Include the primary keyword in one image file name. Tip: Don’t worry about keyword density (the ratio between the number of times keywords appear in your content and how many total words are present on your page). As long as your keyword phrases are included in your copy where search engines need them to interpret your content (and where it would make sense naturally for your reader), then you’re in good shape. Write an Optimized Headline Headlines are extremely important for any copywriter. Advertising visionary David Ogilvy once famously said: â€Å"On the average, five times as many people read the  headline  as read the body copy. When you have written your  headline, you have spent eighty cents out of your dollar.† The Headline Analyzer is a free tool for optimizing headlines before you publish. Plus, it's also built into :When writing headlines for search engine optimization purposes, remember the following: Include your primary keyword. It doesn't need to be an exact match. But, your headline should be closely relevant to your core keyword. Place the headline in an H1 tag. This post will explain what this means later on. Make sure your CMS uses only one H1 tag per page. Incorporate an action verb and a benefit. That's headline writing 101. Look at this headline example from the Moz Blog. Dominic wrote this post about "technical SEO problems." Therefore, he included this phrase in the headline, sending a strong signal to search engines about this content's topic. Insert Your Primary Keyword in the Webpage URL Search engines use keywords in page URLs to help them understand its content. Follow these guidelines: Write clean URLs:  Keep them punchy and concise. Use - and not _ : Incorporate your keyword phrase: Again, it doesn't necessarily need to be an exact match. However, it should be close. Here is the URL from the previous Moz Blog example: Notice how it includes the primary keyword. Plus, it also includes the term "checklist," which will help this page rank for searchers looking for one to solve this problem. Here's why URLs should include keywords (plus more #SEO #copywriting tips:Write Strong  Title Tags and Meta Descriptions Your primary keyword should always be in your title tag and meta description. If you’re unfamiliar with what these are, they’re the blue links and informational snippets you see in search engine results: Search engines give the most weight to keywords placed closest to the left. But, make sure your title tags are easy for people to read. This should be your priority. While meta descriptions aren’t used to determine page ranking, they encourage users to click. Since your keyword is what users are looking for, including it in your meta description reinforces the relevance of your content. To make sure both look good in search results, follow these character counts: Title Tags: 70 characters or fewer. Meta Descriptions: 156 characters max. You can test your title tags and meta descriptions before publishing using the Spotibo Google Search Results Preview Tool: Including your #keyword in your meta description helps reinforce SERP relevancy:Nail Your Introduction It's important to write great introductions that hook readers. But, did you know it's also crucial to include keywords and phrases in your intro, too? Make sure your primary keyword, or a close variation, is included somewhere within the first few hundred words of text. This should be easy to do naturally. Once again, take a look at the example from the Moz Blog: The primary keyword is included in the second paragraph. The author also included "checklist" in the third paragraph. This clearly communicates what the page is about to both readers and search engines. Incorporate Secondary Keywords Into Your Subheadings HTML uses six levels of header tags to structure content. Including keywords in subheads sends the message that they're important. Here is what they look like in the WordPress editor: Subheads should target secondary points about your topic. The example post from Moz uses an H2 tag here: This achieves two goals: It tells the search engine this section is important. People on this post want the checklist. Readers can easily tell this is the checklist they're looking for. Rather than searching through the content to find it, this subhead makes it obvious this is where it's at. Infusing Secondary Keywords Into Your Copy While we touched on this topic briefly before, now it’s time to actually apply it to your writing. For a brief recap on why this is important, consider the following two points: Search engines have gotten better at connecting different words that mean the same thing. For example, a piece of content about â€Å"red sneakers† might also rank for â€Å"red tennis shoes†. That’s because Google (or Bing or Yahoo) can understand that â€Å"sneakers† and â€Å"tennis shoes† mean nearly the same thing. Search engines reward content that targets an entire topic, rather than just one keyword. When someone enters a keyword phrase, the search engine’s job is to return results that answer the query thoroughly. This leads to content that answers a question completely and comprehensively outperforming content that's thin. Your content needs to include not only one targeted primary keyword, but other terms and information related to the core topic your content is about. Go back to the Moz Blog example. It uses terms that are related to "technical SEO problems" from start to finish. Look at this paragraph: "Invalid HTML" is a technical SEO problem, right? By touching on tons of different examples like this, the author sends the message that this is a comprehensive piece of content, that addresses a broad topic in deep detail. Include Links to Other Pages on Your Site This post previously explained the importance of links. That includes links to your page from other sites, and links between pages on your own domain. These help search engines understand which pages are most important. If you link to a page more frequently, it sends the message that its a useful page. However, be careful not to overdo it. Include links when they're helpful for readers. Look at this example from Musicians Friend. The article is all about Fender Telecaster guitars, so its links to a page where shoppers can find and buy this model: Include Links to Useful Resources On Other Sites Links to quality sources show that your content is well-researched. They also help readers by directing them toward other relevant content. It also shows search engines that you're associated with strong sites that people want to visit. Here is some example text from a post on the Raven Tools blog: Since this post is about building a checklist for a new website launch, it links to content that helps readers get this job done. Note the blue text link that goes to an official support doc from Google: That's certainly a quality source, and it helps the reader accomplish their goal. This should always be your aim. How to Measure SEO Success You've now put in tons of work. How do you know if it has been worth it? The answer: invest in a quality SEO platform that can track performance. What Should You Measure? Here are some metrics to monitor: Rankings: Well-written content, with proper keyword targeting, should rank well. Traffic: How many readers is your content attracting? Conversions: Are readers taking your desired action? Backlinks: If your content is good enough, other sites should link to it. How Should You Measure These Performance Indicators? You will need the right tools to measure success. Here are some recommended options: Ahrefs: This is 's preferred tool. You can measure rankings, traffic, backlinks, and more. Moz: May be the most popular option on the market. It's similar to Ahrefs. Google Analytics: Indispensable for measuring site traffic and conversions. What to Do When Your Content Fails If you put in tons of work and do everything right, you should succeed. What happens if you don't, though? Start diagnosing the issue. Then, correct your course of action. Check Your Site Speed People don't like waiting for pages to load. So, Google rewards pages that load more quickly. To check your site speed, use Pingdom's webspeed tester. It's a free tool that detects how fast a web page loads: Show your results to a web developer. Then, ask them to work on improving your site speed. Google Page Speed Insights is another tool you can use to provide detailed recommendations on where your site can be improved: Compress Images With WP Smush If you use WordPress, the plugin WP Smush can help compress images. This can help pages load faster, since images are a common culprit behind slow loading times. Rewrite Your Calls to Action If your page is getting lots of traffic, but conversions are low, your calls-to-action could need work. Follow this guide and make them more compelling. Make Sure Your Page Matches the Keyword Search Intent It's also possible that lots of people are finding your page ... only to learn it's not what they thought it was. Remember the example about how many different kinds of football exist in the world? If someone is searching for a word that means multiple things, it's important that your content makes it clear exactly what the page is about.  Yoast created an excellent guide that explains how search intent works. You are not churning out content for the sake of ranking on specific keywords. Rather, the keywords you choose should be relevant to your business, and the content you create should be relevant to the needs of the person using those keywords. This point cannot be stressed enough. Never Resort to Keyword Stuffing It’s almost hard to believe this still needs to be discussed in 2017. For the uninitiated though, consider this a warning: don’t try to fool search engines by unnaturally stuffing full of keywords. Keyword stuffing involves awkwardly and repeatedly cramming a specific keyword phrase into your text. Here’s an example of what it might look like: Dave’s Shoe Shop is the best shoe store in Dallas, Texas. If you’re shopping for shoes in Dallas or Fort Worth, Dave’s is the footwear outlet for you. No one carries more casual or athletic footwear in the region. In this hypothetical example, it’s obvious the writer is targeting shoe shoppers in the Dallas area. So, they shoved terms related to â€Å"shoes† and â€Å"Dallas† as many different ways as they could into three sentences. This kind of content doesn’t rank well, though. Worse, it certainly isn’t compelling anyone to buy shoes from poor old Dave. Now Start Writing Better Search-Optimized Copy The information in this post is applicable to almost any kind of content you might write. Whether you’re writing product copy for an ecommerce site or search-optimized blog posts to generate leads, you’re now equipped with the knowledge you need to write copy that’s the easy to find and drives conversions.

What Are the Prices Composings for the Professional Research Paper Writing Service

What Are the Prices Composings for the Professional Research Paper Writing Service What Are the Price’s Composings for the Professional Research Paper Writing Service? You have three big writing assignments due next week as well as a big exam. You are more likely to think that it will be impossible for you to finish them all and do well. There just aren’t enough hours in a day. Many students in this situation turn to a professional research paper writing service. Although some will tell you that this is unethical, at its heart, professional academic writing is a business just like any other. If someone provides a service, they deserve to get paid. The problem is that as a college student your budget is limited. You have to carefully monitor your spending. For this reason, when choosing a professional writing service, you may decide to opt for the cheapest one. But is that really a good idea? Here are the reasons you might want to consider paying a little more for a professional writing service. Research The foundation of a quality paper is the quality of the research. You need to be sure that everything in your paper is backed up by reliable, relevant sources that provide strong supporting details for your thesis. You also need to be certain that these sources are properly cited. If a writer is paid poorly, he will not be motivated and may cut corners on this part, or may not have a good repertoire of research skills. Proofreading This is another area which an unmotivated or lazy writer may consider as unimportant. The result of handing in a paper that has not been thoroughly checked and proofread can be disastrous. It could be full of errors in spelling, grammar, and punctuation and you may find yourself devoting some of your limited time to fixing them. Meeting the Deadline If you are experiencing panic about finishing this assignment, probably, it’s because your deadline is approaching. A motivated and professional writer will be willing and able to move things around in their schedule or possibly stay up late at night to finish the job. If a writer is not paid well, he/she will not be as flexible. That could result in missing your deadline. You could easily do that on your own for free. Demands of an Advanced Level of Study It’s not hard to find someone who can write a simple paper, but if you need someone to write a paper for your master’s program in sociology, for example, or for your pre-med degree, the stakes are much higher. A writer that is competent in these levels will need to have an advanced degree. If that’s the case, he/she probably would like to earn a lot more money and you need to shell out some extra cash to make it worth their time. You Get What You Pay for A quality professional writer deserves to be paid. If a writer is not adequately compensated, you cannot expect them to produce a quality work. There are many things besides price to consider when hiring a professional writing service. In the end, let us assure you that the decision to go with a cheap writing service can really cost you much more.

An investigation into the current success factors for small and medium Essay

An investigation into the current success factors for small and medium enterprises in Thailand - Essay Example That is, identifying those characteristics of the enterprise relating to its management, relationships with other entities, contextual variables, etc. that either lead to or contribute in some way to the enterprise being successful. This research thus makes use of the construct of ‘success factor’, which is also mentioned in the hypothesis. The success factors themselves are qualitative because they are not quantifiable. These are possible underlying factors, which could indirectly contribute to the success of the SME based on the information gathered during the literature review. Examples are as a highly knowledgeable manager or a strong link to a supportive larger enterprise so they are not apparent as such. The success however, is measurable, for example, in terms of total sales growth, number of customers, and amount of profits as done by Vichitdhanabadee et al. (2009) or volume of exports. The major research question, which derives directly from the stated purpose o f the study, has been framed as follows: What are the underlying success factors for small and medium enterprises (SMEs) in Thailand?The major hypothesis that will be tested in the quantitative phase of the study will be: There is a significant degree of positive underlying success factors that are contributing to the success of the SME. We assume that it is the preponderance of underlying success factors, such as those identified in Chapter One that lead to the success of a SME. A number of null hypotheses can be constructed, as in the two examples below, for testing the validity of the major hypothesis based on measurable quantities. There is no causal relationship between the value of capital and business performance. There is no causal relationship between the size of the enterprise in terms of the number of employees and total sales. 3.3 Research design and method This study will combine both quantitative and qualitative methods for the data collection and data analysis. It will thus take a mixed method approach, as il lustrated in Figure 1. These will then be compared and combined to construct a composite model of the study findings. This research design is shown in the figure below. It is to be noted that the quantitative phase will commence first followed by the qualitative phase. This will therefore be an explanatory sequential model. Figure 1: Mixed method (explanatory sequential) research design to be employed During the quantitative phase, data will be collected from the return of questionnaires from a mail-administered survey. During the qualitative phase, data will be collected by conducting a few case studies, which will involve carrying out interviews of Thai SME managers. In addition, some document analyses will also be conducted for gathering relevant information, such as from company profiles, reports and websites. The analysis of the quantitative data will be in the form of descriptive statistics of the data gathered from the survey. Descriptive statist

Economic Growth - Solow Growth Model and Beyond Essay

Economic Growth - Solow Growth Model and Beyond - Essay Example At the core of this model, it is a neoclassical aggregate production function that in most cases is similar to Cobb – Douglas model and this makes it possible for this model to be in contact with microeconomics. This model was established by Robert Solow and Trevor Swan in the year 1956 (Dimand and Spencer, 2008). Dimand and Spencer (2008) say that the version of Solow’s Growth model where savings are chosen optimally by utility maximization of the households is known as the Neoclassical Growth Model. The neoclassical model was an extension of Harrod – Domar model that was developed in 1946. It superseded Harrod – Domar model due to the characteristic mathematical attractiveness. In that sense, the model was a convenient start point for various extensions (Hendrik and Lewer, 2015). David Cass developed a solution for the growth model in 1965 with technological change and the growth in population (Jones, 1997). Jones (1997) observed that Solow and Swan did an extension of Harrod - Domar model, first, by the addition of labor as a factor of production. Secondly, they ensured that the capital – labor ratios were not in a fixed position like in Harrod–Domar model’s case. In a study carried out by Jones he recognized the modification that provided for a continual increase in capital intensity which could be distinguished from progress in technology (Jones, 1997). In this sense, they independently simplified the growth model. Solow’s model fitted the economic growth data that was available with some level of success. In the present day, his model is used by economists in the estimation of the separate effects on the economic growth of capital, labor as well as the technological change. The previous models that include the closed economy a nd small open economy models give a static observation of the economy at a given point in time. The Solow growth model allows us a dynamic view of how savings affects the economy over time. The

Herbal Medicines: Helpful Aids or Harmful Injuries

Herbal Medicines: Helpful Aids or Harmful Injuries Anna Pham   Abstract Despite using plants for medicinal purposes for over 5,000 years, not much is known about the efficacy, mechanism, or safety of herbs pharmacological activity. Although herbal medicines are not a new threat, they are becoming an increasing concern due to their growing popularity around the world. Introduction Use of traditional medicine has expanded globally and has gained popularity. Not only is it used for primary health care of the poor in developing countries, it is also used in countries where conventional medicine is predominant in the national health care system. Three quarters of the world population is estimated to rely on herbal and traditional medicine as a basis for primary health care1. With this increase in popularity, an awareness of the efficacy, quality control, and safety of herbal medicines have become important concerns. Plants have been recorded as being used for medicinal purposes over 5,000 years2. For most of history, herbal medicine was the only treatment. As early as 1890, 59% of the listings in the US Pharmacopeia were from herbal products, and it is estimated that one third to one half of currently used drugs were derived from plants1. Today, thousands of herbal products are available over the counter and are commonly used by patients globally. Public dissatisfaction with the cost of prescription medications, combined with an interest in returning to natural or organic remedies, has led to an increase in herbal medicine consumption1. This is particularly true in individuals with chronic or incurable diseases. Herbal medicines are not a new threat, but they are an important and misunderstood threat. According to the World Health Organization, an herb is any form of a plant or plant product, including leaves, flowers, fruit, seed, stems, roots, and seeds2. These plants can either be sold raw or as extracts, where the plant is softened with water, alcohol, or other solvents to extract some of the chemicals. The resulting products contain dozens of chemicals, including fatty acids, sterols, flavonoids, alkaloids, and glycosides3. Efficacy Echinacea plant is widely used primarily for treatment of the common cold. Assessing the effectiveness of different Echinacea preparations is complicated because of the many extraneous variables. There are three different species of Echinacea in medical use, which include Echinacea purpurea, Echinacea pallida, and Echinacea angustifolia4. As well, not only are different parts of the plant are used (root, herb, flower, or whole plant), different methods of extraction are used. Lastly, other plant extracts or homeopathic components are added in some preparations. Making comparisons and pooling data of different preparations of Echinacea is methodologically questionable, so interpreting the plants effectiveness needs caution due to the heterogeneity of the preparations. Furthermore, the exact mechanisms of action for the immunomodulating effects of Echinacea preparations are unclear. There are four classes of compounds that are known to contribute to the immunomodulatory activity of Echinacea extracts: alkamides, glycoproteins, polysaccharides, and caffeic acid derivatives4. Different concentrations of different compounds are found in the three species of Echinacea. Subsequently, the pharmacologic effects associated with the elements in Echinacea may result from independent or synergistic interactions with single or multiple elements. As well, even if Echinacea extracts and constituents have demonstrated pharmacological activities in various biological assays, there is no evidence-based conceptual framework to explain how Echinacea might effectively prevent or treat acute respiratory infections4. Karsch-Volk et al. investigated in a systemic review the effectiveness of different Echinacea preparations for preventing and treating common colds or induced rhinovirus infections4. Different preparations were compared to a placebo in twenty-four double-blind randomized control trials with 4631 participants. It was not possible to apply a standard definition of the common cold across the trials, so the participants included in this study were individuals with non-specific viral upper respiratory tract infections (URTIs) with a clinical diagnosis of common cold, influenza-like syndrome, or viral URTI; volunteers without acute URTIs but treated for preventative purposes; or volunteers without acute URTIs but challenged with rhinovirus treated for preventative and/or therapeutic purposes. The researchers only included trials of oral Echinacea with one preparation versus a placebo and excluded trials of combinations of Echinacea with other herbs and trials comparing Echinacea with no tr eatment or a treatment other than placebo. A large proportion of the preparations used in the trials were pressed juices (stabilized with alcohol), alcohol tinctures or tablets made from dried extracts. The heterogeneity of the preparations tested did not allow a strong conclusion. The different preparations of Echinacea contained different amounts of bioactive components; therefore, the different preparations were not comparable. Karsch-Volk et al did conclude that some Echinacea products were more effective than a placebo for treating the common cold, but the overall evidence for clinically relevant treatment effects was weak. In general, Echinacea preventing colds did not show statistically significant reductions in illness occurrence; however, nearly all prevention trials suggested small preventative effects. Studies investigating the effects of herbs cannot draw strong conclusions unless heterogeneity and reproducibility are controlled. Regulation Herbal medicines are often promoted as natural and therefore harmless; however, these remedies are not free from adverse effects. Much of the United States botanical industrys products are unlicensed and are not required to demonstrate efficacy, quality, or safety1. Lack of regulation and loose distribution channels may attribute to poor quality of herbal products which will result in adverse reactions. Regulation is difficult since different cultures in different regions of the world have developed various practices of traditional medicine without a parallel international standard and appropriate method for evaluating traditional medicine. Safety Pharmacologically Active Ingredients       Natural products contain pharmacologically active molecules which can potentially cause danger to human health. Examples of toxicity associated with herbal use include the hepatotoxicity due to pyrrolizidine alkaloids-containing plants, acting by a characteristic veno-occlusive disease that may be rapidly progressive and fatal, Aconitum poisoning due to Aconitum alkaloids, which are highly toxic cardiotoxins and neurotoxins, and the severe and lethal cardiovascular side effects associated with Ephedra sinica6. However, other studies have clearly shown that adverse events due to herbal remedies are relatively infrequent if assessed for causality and that although the number of severe clinical reactions was small, fatalities have been described7. The objective of this review was to collect available data on the following: (i) adverse effects observed in humans from the intake of  plant food supplements or botanical preparations; (ii) the misidentification of poisonous plants; and (iii) interactions between plant  food supplements/botanicals and conventional drugs or nutrients. Contamination Biological contamination and chemical contamination of medicinal herbs and herbal products are very common. Impurities in medicinal herbs and their preparations and products refer to biological contamination8. They may involve living microbes such as bacteria and their spores, yeasts and molds, viruses, protozoa, insects (their eggs and larvae), and other organisms. Microbial contamination of herbs may result from improper handling during production and packaging. Sources of contamination are microbes from the ground and processing facilities (contaminated air, microbes of human origin). Cross contamination is also a possibility from extraneous materials such as glass, plastic, and other materials which contact the herbs, herbal preparations, or products. Human excrement, animal manure and feces used as fertilizers are other sources of biological contamination. As well, contamination of herbs with bacterial strains resistant to known antibiotics poses human health risks and infection . Additionally, because molds are widespread in the atmosphere, they are a natural contaminant of medicinal herbs. Molds are potent allergens and producers of mycotoxins. Products of microbial metabolism, such as toxic, low-molecular-weight metabolites from molds, are chemical contaminants. Furthermore, herbal products can be contaminated by heavy metals and pesticides as well. Drug  Interactions Case reports, case series, and pharmacokinetic trials have highlighted that herbal medicines can interact with prescribed medicines6. Interactions can have either a pharmacokinetic and pharmacodynamics basis or both, and herbal medicines may interact with prescribed drugs at the intestine, liver, kidneys, and targets of action. Herbal remedies involved in drug interactions have been shown to up-regulate or down-regulate cytochrome P450s and/or P-glycoprotein6. The roles of drug transporters, including the organic anion and cation transporters and the nuclear pregnane-X receptor, are apparent9. However, most of the evidence for herb-drug interactions come from case reports; therefore, it is difficult to establish a cause and effect relationship. Izzo reviewed the clinical data regarding the interactions between herbal remedies and prescribed drugs. Since herbal medicines are a mixture of more than one bioactive ingredient, such combinations of many substances increase the likelihood of interactions taking place; therefore, theoretically, the likelihood of herb-to-drug interactions is higher than drug-to-drug interactions, if only because synthetic drugs usually contain single chemical entitities10. Therefore, it is difficult to rule out what causes the interaction. The review investigated the clinical data for 27 herbal remedies known to interact with conventional medicines, such as Aloe vera, Echinacea, and St Johns Wort. Also examined in the review were characteristics of the patient. Age, frailty, infrequent genotypes, ethnicity, gender, and comorbidity should be accounted for when considering herb-to-drug interactions. This is important since polymorphisms in the genes for drug-metabolizing enzymes or transporters may influence herb-to-drug interactions. As well, the concomitant use of prescription medications and herbal products by older adults is a common situation in western countries10. Since older adults typically have multiple health problems, they are at particular risk for herb-to-drug interactions. Despite this gravity, clinical studies investigating the potential of drug interactions in elderly patients are rare. Additionally, it is well established that the pharmacokinetics of many drugs vary between men and women. Gender differences in herb-to-drug interactions have been reported both experimentally and in clinical trials10. Izzos review article had many limitations. Only clinical reports were considered, and preclinical studies, including human in vitro experiments, were excluded. This and other unpublished articles could lead to underestimation. As well, most of the evidence on herb-to-drug interactions discussed in the article was based on case reports, which are sometimes incomplete and do not allow inferences for a causal relationship. However, it should be noted that even documented case reports can never establish a causal relationship between drug administration and an adverse event since there are so many extraneous variables. Also, the extract type, standardization of extract, part of the plant used and the scientific name of the plant were not specified in the papers reviewed. This is important because preparations obtained from the same plant may have different chemical compositions and therefore different biological actions, as previously highlighted. This leads to uncertainty as to what cau ses the adverse effects. Furthermore, herbal preparations are not subject to the same regulations as prescription drugs, so the content of active ingredients may vary among manufacturers, potentially causing a large variation in efficacy and safety. The under-regulated quality of herbal medicines is another limitation and safety issue since contamination or adulteration of herbal medicines, including adulteration with synthetic drugs, may cause drug interactions. Therefore, a contaminant/adulterant, and not an herbal ingredient, can theoretically cause the drug interactions. Lastly, it is difficult to identify most herb-to-drug interactions because many countries do not have a central mechanism for mandatory reporting, and many people conceal their use of herbal medicines to their physicians or pharmacists, believing that herbal products are natural and therefore safe10. Izzo concluded that clinical reports clearly indicate that herbal medicines can interact with conventional drugs. While most of these interactions have a negligible clinical significance, some may pose a serious threat to public health. Herbal medicines may be used by patients concomitantly receiving conventional drugs, which can result in misunderstood adverse events. Future  Directions Important changes to the regulation of herbs are needed to improve the safety and appropriate use of herbal products. These include requiring manufacturers to register with the FDA, requiring safety tests like those required for over-the-counter drugs, requiring all health claims to be supported by data approved by the FDA, and ensuring that product labels provide an accurate list of all ingredients1. These changes will help the safety of herbal products, but additional changes are needed to improve and promote high-quality research. Defining specific standards for herbal products to ensure consistency between studies is critical. Once a well-established standard of the chemical fingerprint exists for herbs, the formulation of the herbal product can become clear. Additionally, symptoms of illnesses are subjective. Operational definitions need to be addressed to make strong comparisons. Ideally, a robust study design would be able to show all preparations of a plant showing either positive or negative effects. Because of the current regulatory structure and limited available data on safety and efficacy, there is high risk using herbal medicine, including severe side effects from pharmacologically active ingredients, contaminants, or drug interactions. On the other hand, the benefits using herbal medicine lack evidence or have inconsistent evidence, so more high-quality research needs to be conducted, especially regarding high-risk patients such as older adults. Conclusion/Summary Assessing the efficacy, quality, and safety of herbal medicines is problematic because of inadequate or inconsistent study methods being used. Herbal research should be conducted with the same meticulous care as any other medical research, and all herbal products administered to patients should ideally be chemically characterized, standardized, and of known quality. Extraneous variables from different herbal preparations do not allow for generalizations about the efficacy and safety of herbal remedies, and findings of clinical studies must be interpreted cautiously because many studies were performed without sufficient rigor and recorded detail. Additionally, the current regulation of herbs does not ensure that available products are safe, and false and illegal marketing claims are common. Changes to the regulation of herbal products could dramatically improve the appropriate use of herbs. High quality research in this field is needed to firmly establish the efficacy and safety of many herbal products. The biggest threat regarding herbal medicines is that it continues to be misunderstood. It is unknown which exact chemical, or combination of chemicals, in an herb produces a biological effect. Hence, it is difficult to create the ideal herbal product that is precise, controlled, and standardized. Also, it is not known if a single chemical component of the herb or the synergistic combination of chemicals in the plant would produce the desired effect. Which constituent of the herb produces an herb-to-drug interaction is not understood either, allowing for adverse reactions. These ambiguous fallouts result from the many different preparations of herbal products. Standardized, robust study designs are required to address the uncertainty of these findings. References Efferth T, Kaina B. Toxicities by Herbal Medicines with Emphasis to Traditional Chinese Medicine: United States, 2011. World Health Organization. General Guidelines for Methodologies on Research and Evaluation of Traditional Medicine: Geneva, 2000. Rotblatt M, Ziment I. Evidence-based herbal medicine. Philadelphia, PA: Hanley Belfus; 2002. Karsch-Và ¶lk M, Barrett B, Kiefer D, Bauer R, Ardjomand-Woelkart K, Linde K. 2014. Echinacea for preventing and treating the common cold. Cochrane Database Syst Rev 2: CD000530. Gauthier S, Schlaefke S. 2014. Efficacy and tolerability of Ginkgo biloba extract EGb 761 ® in dementia: a systematic review and meta-analysis of randomized placebo-controlled trials. Clin Interv Aging 9: 2065-77. Izzo A, Hoon-Kim S, Radhakrishnan R, Williamson EM. A Critical Approach to Evaluating Clinical Efficacy, Adverse Events and Drug Interactions of Herbal Remedies: 2016. Di Lorenzo C, Ceschi A, Kupferschmidt H, et al. 2015. Adverse effects of plant food supplements and botanical preparations: a systematic review with critical evaluation of causality. Br J Clin Pharmacol 79: 578-92. Kosalec I, Cvek J, and Tomic S. Contaminants of medicinal herbs and herbal products: Croatia, 2009. Cho HJ, Yoon IS. 2015. Pharmacokinetic interactions of herbs with cytochrome p450 and p-glycoprotein. Evid Based Complement Alternat Med 2015: 736431. Izzo AA. 2012. Interactions between herbs and conventional drugs: overview of the clinical data. Med Princ Prac 21: 404-28.